The Online Friday 2024, held under the theme "Proud of Vietnamese goods standing side by side with global brands" by the Vietnamese Ministry of Industry and Trade’s Vietnam E-commerce and Digital Economy Agency, drew logistics companies, digital infrastructure solution providers, influential content creators and e-commerce platforms.

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One of the standout moments came from a livestream session on Quang Linh Vlog on the evening of November 28, which garnered more than 24 million views and generated an impressive 31,179 orders through the TikTok Shop platform, showcasing the immense potential of digital commerce in Vietnam.

Across the country, various cities and provinces hosted events highlighting different aspects of digital transformation.

In Hai Phong, the Online Friday 2024 at Aeon Mall Le Chan on November 28 focused on digital transformation and cashless payment.

Meanwhile in Ho Chi Minh City, a livestream festival from November 29 - December 1 created an entertainment space that connected culture with the farmer community.

A highlight of the week was the Mega Live Festival in the central province of Thua Thien-Hue on November 30. An unprecedented livestream event, co-organised by FoodMap, TikTok Shop, the provincial Department of Agriculture and Rural Development and Young Entrepreneurs’ Association, showcased over 50 Vietnamese brands and more than 100 quality agricultural products and specialties from across the nation's 63 localities. With over 2.2 million views, it not only honoured national cultural values but also One Commune, One Product (OCOP) items.

In Hanoi, a voucher festival and a digital product exhibition drew large crowds, while localities such as Thai Nguyen, An Giang, Da Nang, and Binh Duong held their own events to empower local businesses through livestreams and online platforms.

Ho Chi Minh City launches sale promotion programme of branded products

The Department of Industry and Trade of Ho Chi Minh City on August 28 announced the launch of a programme to boost the sale of branded goods named “CITY SALE 2024”, which offers discounts of up to 80%.

Bac Giang to conduct trade promotion for cooperatives in Hanoi

BAC GIANG - From August 21-25, the Cooperative Alliance of Bac Giang province will organize a delegation to participate in an event introducing OCOP products associated with the culture of the Central and Central Highlands provinces in Hanoi.

Hung Yen works to foster promotion and consumption of longan

Gardens in Hung Yen Province are currently entering the longan harvest season with an expected output of more than 40,000 tonnes of fruit. To support local farmers in longan consumption, Hung Yen Province has implemented measures to foster promotion activities to advertise the locality’s specialty fruit in domestic and foreign markets.

Bac Giang accelerates trade promotion for cooperatives in Binh Dinh province

BAC GIANG - The Cooperative Alliance in Bac Giang province has just participated in the 2024 trade promotion fair for the collective economic sector and cooperatives in the Central and Highlands region in Binh Dinh province. The delegation was accompanied by Thuy Duong Clean Agriculture Cooperative (Yen Dung); Tan Yen Ginseng Cooperative; Choi Village Rice Wine Cooperative (Luc Nam); Duca High-Tech Services Cooperative (Viet Yen town).

Hanoi launches promotion fair to boost consumption

Hanoi’s Department of Industry and Trade kicked off the July Sales Promotion Fair in the Times City urban complex on July 27.

Trade promotion for cooperative accelerated

BAC GIANG - On July 11, the Cooperative Alliance of Bac Giang province coordinated with the Cooperative Alliance of Ha Tinh and An Giang provinces to organize a teleconference to introduce and promote OCOP products, key and signature products as well as accelerate the trade promotion for cooperatives in 2024. 

Hanoi launches Concentrated Promotion Programme 2024

Hanoi’s Department of Industry and Trade held a ceremony at Royal City Urban Area in Hanoi on May 24 to launch the Hanoi Concentrated Promotion Programme 2024.