The Google representative unveiled the plan during a meeting on September 23 with a delegation of the Ministry of Culture, Sports and Tourism, led by its Deputy Minister Ho An Phong, as part of their working trip to Google headquarters in Mountain View, California, the US.

The Vietnamese delegation visits Google headquarters in Mountain View, California.

At the working session with Google representatives, the two sides discussed potential cooperation to promote Vietnam's culture, tourism, and digital transformation in tourism, culture, arts, and entertainment.

Deputy Minister Ho An Phong expressed his sincere thanks to the American multinational corporation for its support in promoting images, the land, people, and culture of Vietnam to global visitors through important projects.

The Deputy Minister of Culture, Sports and Tourism said that the ministry hoped Google would share international experiences of the laws of countries around the world related to the development of the cultural industry, cultural and tourism policies, regulations on performing arts, fine arts, photography, and exhibitions. It aims to help the Ministry of Culture, Sports and Tourism to finalise its cultural and tourism policies.

In the tourism sector, Deputy Minister of Culture, Sports and Tourism Ho An Phong suggested Google and the Vietnamese tourism industry continue to strengthen cooperation activities, build a smart tourism ecosystem associated with digital and green transformation, enhance administrative reforms in tourism, develop tourism human resources, provide support to the Vietnamese tourism industry to effectively exploit Google's digital tools, and implement projects that promote Vietnam's image, people, and culture on the Google Arts & Culture platform.

For his part, the Google representative stated that the tech giant will continue implementing projects to support the introduction of Vietnamese tourism and culture, further accelerate digital transformation, and create digital content.

Additionally, YouTube will select and invite popular content creators from the key markets to Vietnam to promote Vietnamese landscapes and culture and support the YouTube channel of the Vietnam National Authority of Tourism.

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