Lasting to October 20, it aims to promote and encourage female workers at government offices, central and municipal agencies, businesses, schools, and other institutions to don the iconic traditional dress every Monday and Friday as well as on important events.

A performance of Ao Dai at the ceremony.

At the launch event, Vice Chairwoman of the Hanoi Women's Union Pham Thi My Hoa said the campaign not only honours the beauty of Vietnamese women but also promotes the dress to international communities.

Additionally, it seeks to reinforce the costume’s cultural value in modern life, while offering local women a chance to showcase their love, solidarity, and commitment to preserving and promoting the country’s cultural heritage.

On the occasion, 50 high school girls from disadvantaged backgrounds were presented with gifts from Dat Viet company and white Ao dai from Hanoi's Ao dai Heritage Club.

A seminar on the cultural value, preservation, and development of the traditional dress in the contemporary context also took place. Experts, artisans, and researchers shared insights on its history, evolution, and aesthetic and cultural significance, as well as solutions to preserve this traditional garment in today’s society.

Hue-based Ao Dai fashion recognised as national heritage

The wearing of “ao dai” (traditional long dress) costume and tailoring craft of the dress has been recognised as a national intangible heritage by the Ministry of Culture, Sports and Tourism, the fourth such recognition in the central province.

Hanoi-styled ‘pho’ and Hue’s craft of tailoring Ao Dai gain recognition as national intangible cultural heritages

Hanoi-styled ‘pho’ and the craft of tailoring Ao Dai in Hue City, Thua Thien Hue Province, have recently been recognised as national intangible cultural heritages by the Ministry of Culture, Sports, and Tourism.

Hanoi Tourism Ao Dai Festival 2024 to take place in October

The 2024 Hanoi Tourism Ao Dai Festival will take place at the Thang Long-Hanoi Heritage Conservation Centre in Hanoi from October 4 to 6, according to a decision approved by the municipal People’s Committee.

2024 Hue Community Ao Dai Week launched

The 2024 Hue Community Ao Dai (long dress) Week was launched on June 24 in the central province of Thua Thien-Hue, aiming to preserving and promoting the beauty of the Vietnamese traditional costume.

Around 5,500 women join Ao Dai parade in Dong Thap

Around 5,500 people clad in Ao Dai (traditional Vietnamese gown) joined a parade in Dong Thap Province on May 19.