Nearly 1,000 big-spending Chinese tourists entered Vietnam on October 14 through the Mong Cai international border gate in the northern province of Quang Ninh for a MICE (Meetings, Incentives, Conferences and Exhibitions) getaway.

Mong Cai 1 ward is the core area of the Tra Co National Tourism Zone.

The group consists of high-rolling travelers from various Chinese provinces. They attended a conference in Dongxing, China, ahead of a five-day, four-night stay at upscale hotels in Quang Ninh.

The MICE crowd has been flocking to Quang Ninh in droves lately, thanks to local and foreign tour operators cashing in on the trend, giving its tourism scene a major boost.

Do Van Tuan, Chairman of the Mong Cai 1 ward People’s Committee, rolled out the red carpet with flowers and a hearty welcome for the group picking Mong Cai and Quang Ninh for their destination.

He said local authorities and relevant agencies have pulled out all the stops to facilitate their entry, while local businesses are ready with top-tier services to keep them satisfied.

Mong Cai 1 ward is the core area of the Tra Co National Tourism Zone, where tourism drives economic momentum.

To attract more visitors, Tuan vowed to improve service quality, tighten oversight, build a clean and healthy tourism environment, and team up with businesses and locals to turn the ward into Quang Ninh’s eastern tourism hotspot.

This wave of visitors is set to supercharge Quang Ninh’s tourism boom under its two-tier local administration model.

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