The event is part of activities to mark the 70th anniversary of Hanoi's Liberation Day (October 10, 1954 - October 10, 2024).

Top designers converge at Hanoi Ao Dai Tourism Festival 2024.

Nguyen Hong Minh, Deputy Director of the Hanoi Department of Tourism, highlighted that the festival will feature a variety of activities to honour and preserve the cultural significance of the traditional Vietnamese Ao Dai.

The event also aims to make the Ao Dai a distinctive souvenir for international visitors.

The festival began in early August with several activities, including the "Ao Dai Connecting Hanoi Tourism and Heritage 2024" bicycle parade, the "Check-in Hanoi with Ao Dai" challenge, the "Ao Dai Dance" challenge, an Ao Dai design contest, the "Tinh Hoa Ao Dai" City Bus event, and the Ao Dai Month initiative.

The festival highlights a series of events from October 4 to 6 at the Thang Long Imperial Citadel in Hanoi.

The opening ceremony, titled "Hanoi - The Essence of Ao Dai," is set for October 4 at Doan Mon Square. The stage will recreate 70 years of Hanoi's history through art performances and Ao Dai showcases by top designers such as Do Trinh Hoai Nam, Duc Hung, Quang Hoa, Cao Minh Tien, Miss Ngoc Han, Thuy Nguyen, La Hang, Vu Thao Giang, and Luu Quynh Lan. Around 80 stalls will display and promote Ao Dai products and accessories by renowned designers from across Vietnam.

A key highlight is the Ao Dai carnival on the morning of October 5, a large-scale parade organised by the Hanoi Women's Union, with the participation of an estimated 1,500 women. The parade will start from the Thang Long Imperial Citadel and pass through major streets before returning to the citadel.

Other activities include the "Ao Dai Night" art programme on October 5, featuring 70 designers, and the final round of the Ao Dai design contest on October 6.

Visitors to the festival will also experience exhibition spaces showcasing Ao Dai collections, traditional handicrafts, cultural performances, and the "Thang Long Ngu Vi" culinary space, offering a taste of authentic Hanoi cuisine.

Around 5,500 women join Ao Dai parade in Dong Thap

Around 5,500 people clad in Ao Dai (traditional Vietnamese gown) joined a parade in Dong Thap Province on May 19.

2024 Hue Community Ao Dai Week launched

The 2024 Hue Community Ao Dai (long dress) Week was launched on June 24 in the central province of Thua Thien-Hue, aiming to preserving and promoting the beauty of the Vietnamese traditional costume.

Vietnam Ao Dai Week 2024 launched

The Vietnam Women's Union (VWU) on February 29 launched the annual Vietnam Ao Dai Week 2024 and organised an art performance programme to promote the value of the traditional costume in life, culture, and society.

Over 3 million join HCM City ao dai festival

Myriad activities honouring the traditional dress of ao dai brought close to 3.5 million visitors, including 480,000 foreigners, to Ho Chi Minh City last month.

Hanoi promotes tourism through Ao Dai Festival

With the aspiration of honouring the beauty of Ao Dai (Vietnamese traditional long dresses) and promoting Ao Dai as a tourism product, the Hanoi Tourism Ao Dai Festival 2023 officially opened, at the pedestrian space around Hoan Kiem Lake.

Hue Ao Dai Festival 2023: Tales from the river

Hue Ao Dai Festival 2023 was organised on August 12 as part of Hue Festival 2023 which was designed as a four-season festival in order to organise a series of festive activities throughout the year, promoting the unique values of Hue and Vietnamese culture, and showing scenic spots, spiritual tourism and local cultural activities to lure tourists.

Source: VNA