The event marked an important step forward in international cooperation between two prestigious research institutions of Viet Nam and Japan, aiming to enhance knowledge exchange, academic connection and sharing of practical models to develop the tourism industry in a creative, humane and sustainable direction.

The Viet Nam Institute of Culture, Arts, Sports and Tourism and the Japan Transport and Tourism Research Institute held a signing ceremony for a Memorandum of Understanding on research and expert exchange.

According to the signed content, the two sides will coordinate to organize joint research programs, conduct destination surveys, exchange experts and organize regular international conferences to promote academic, policy and practical cooperation in the field of tourism.

The signing is also the basis for the Viet Nam Institute of Culture, Arts, Sports and Tourism and the Japan Transport and Tourism Research Institute to jointly build pilot models, contributing to the development of creative tourism in Viet Nam.

Immediately after the signing ceremony, the two institutes co-chaired the third Viet Nam-Japan International Conference with the theme on Creative Tourism - Sustainable Destination Development with the participation of more than 200 delegates who are managers, experts, scholars, businesses and organisations operating in the fields of tourism, culture and creative economy.

The workshop is an important international forum for exchanging, sharing experiences and proposing practical solutions to promote the development of Viet Nam’s tourism in a creative and sustainable direction, linking economic growth, cultural preservation, heritage and environment.

The organisers hope that the exchanges, discussions and policy suggestions of the workshop will contribute to opening up practical directions for creative tourism in Viet Nam, which is humane, sustainable and imbued with national identity.

This is also an opportunity for us to strengthen and expand international cooperation, especially with Japan - a country with valuable experience in connecting culture, community and creativity in tourism development.

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