The initiative aims to highlight Viet Nam’s destinations, products and services to Australian travel operators, media outlets and tourists, thereby strengthening the visibility of Viet Nam’s tourism brand. It also provides a platform for businesses to connect, expand the market, and encourage two-way visitor flows between the two countries.

In the first ten months of 2025, Australia continues to rank among the top 10 source markets for visitors to Viet Nam.

The programme featured a range of activities, including Viet Nam–Australia B2B meetings, presentations on Vietnamese tourism, traditional art performances, networking events and prize draws.

Vice Chairman of the Viet Nam National Authority of Tourism Ha Van Sieu, who led the delegation, updated partners on Viet Nam’s tourism growth, improved air connectivity and new policies—especially simplified visa procedures for international visitors.

Recent figures show Australia is emerging as one of Viet Nam’s fastest-growing visitor markets. InsideAsia Tours reported that direct tour bookings from Australians for the first half of 2025 have risen by 46% year on year.

According to ATIA, Viet Nam also recorded the strongest outbound growth among Australian travellers in April 2025, at 28.5%, surpassing Japan and China. In the first ten months of 2025, Australia remained among Viet Nam’s top ten source markets with more than 447,000 arrivals.

The Authority emphasised that Australia is considered a key market: Australian travellers have high incomes, long stays abroad and increasing demand for international experiences.

They favour safe, friendly destinations rich in natural and cultural attractions—qualities that align closely with Viet Nam’s strengths.

Popular segments include luxury resorts, experiential travel, eco- and sustainable tourism, wellness, beach holidays, cultural heritage, business-leisure travel and slow travel.

Viet Nam’s competitive advantages and expanding direct flights from Melbourne, Sydney and Perth to Ha Noi and Ho Chi Minh City make access increasingly convenient.

Vietnam Airlines launches first Jakarta-Hanoi direct flight

Using Airbus A321 aircraft, which can accommodate up to 185 passengers, the Hanoi–Jakarta direct service is expected to further promote bilateral economic, trade and tourism exchanges.

 

Vietnam, UAE expand flight connectivity, streamline visa processes to boost tourism

Streamlined visa processes and greater flight connectivity will help boost tourism between the UAE and Vietnam, as the countries strengthen ties after finalising a Comprehensive Economic Partnership Agreement (CEPA) last year, according to travel industry executives.

 

Vietnam reaffirms commitment to sustainable tourism cooperation in GMS

As an active member of the GMS, Vietnam, including Ninh Binh, remains steadfast in its commitment to green, sustainable, inclusive and responsible tourism development.

 

Another Korean airline opens direct route to Nha Trang

Aero K said that Nha Trang is its second destination in Vietnam after central Da Nang city. The airline has been steadily expanding routes to Japan, Taiwan (China), and Southeast Asian countries, increasing its international flights for the RoK’s central region.

 

Bac Ninh launches “Go to BacNinh” platform to promote Kinh Bac heritage online

BAC NINH – The Bac Ninh provincial Department of Culture, Sports and Tourism has launched a new digital tourism brand called “Go to BacNinh”, aiming to build an online ecosystem to promote the cultural and tourism assets of the Kinh Bac region to domestic and international audiences.