Based on searches made between September and November for stays during December 2025 and January 2026, Agoda recorded a 30% increase in family travel interest to Vietnam compared with the same period last year.

A Korean family duirng a trip in Vietnam.

South Korean families generated the most searches, with India, Singapore, Australia and Malaysia rounding out the top inbound markets.

In terms of growth rate, Agoda reported that travel interest from Indian families rose the fastest, with searches jumping by 186% year on year.

Malaysia also posted a strong increase of 74%, underscoring Vietnam's appeal as a preferred family destination in Southeast Asia and beyond.

"Families choose Vietnam for its rich culture and cuisine, diverse landscapes, and a range of resorts and attractions that are welcoming to children," said Vu Ngoc Lam, Agoda’s country director in Vietnam.

Vietnam welcomed nearly 19.2 million international visitors in the first 11 months of this year, a 21% year-on-year increase and the highest figure ever recorded, according to the General Statistics Office.

Vietnam named World’s Leading Heritage Destination 2025

The repeated recognition over the years affirms the lasting, timeless allure of Vietnam’s renowned destinations. It also reflects the continuous efforts of localities to preserve resources, diversify tourism products and improve service quality. The growing global acclaim contributes to shaping a diverse, distinctive and highly competitive network of destinations, helping Vietnam continue to shine at prestigious international tourism awards.

 

HCM City welcomes luxury cruise liner with nearly 3,000 international visitors

According to the Saigontourist travel service company, about 75% of the 1,400 passengers disembarking chose tours in HCM City.

 

Quang Ninh establishes Co To – Tran Island marine conservation area

Covering a total area of 18,414 hectares, the conservation area includes 13,230 hectares of functional zones (strictly protected zone, ecological restoration zone, and service-administration zone) and 5,184 hectares of buffer zone.

 

3 Vietnamese sweets make top 100 in Asia

Vietnam's coconut jelly, three-color dessert, and sticky rice ball sweet soup have been named by international food magazine TasteAtlas among Asia's top 100 desserts this year.

Vietnam moves to fast-track phase 2 of Long Thanh Airport as travel demand surges

The Vietnamese government is moving to speed up phase 2 of Long Thanh International Airport, seeking the authority to self-approve the next feasibility study so construction can start earlier than planned as economic and air-travel growth outpace forecasts.

Bac Ninh welcomes 6.3 million tourist arrivals

BAC NINH –The northern province of Bac Ninh has received about 6.3 million tourist arrivals so far this year, exceeding the annual plan by 12.5%, reported the provincial Department of Culture, Sports and Tourism. Tourism revenue is estimated at 5.5 trillion VND (240 million USD), up 13% from a year earlier.