The Vietnam Fruits and Vegetables Association (Vinafruit) set up ten booths at the three-day fair, showcasing such staples as mangos, longans, dragon fruits, durians, jack fruits, coconuts, passion fruits, and rambutans. This is the fifth time Vietnam has joined the event.

Vietnamese novel fruits have won the taste of European consumers.

Vinafruit General Secretary Dang Phuc Nguyen told the Vietnam News Agency that Fruit Logistica provides Vietnamese enterprises opportunities to seek new trading partners and strengthen their relationships with European buyers, helping bolster exports to this fastidious market in alignment with the EU – Vietnam Free Trade Agreement while diversifying market options. Besides, they will be exposed to new technologies regarding product preservation and packaging.

Meanwhile, Vietnamese agricultural counsellor in the EU Tran Van Cong said that Europe is an open market providing a favorable approach to plant-based products, including fruits and vegetables, which offers Vietnam a significant advantage.

With Europe’s post-inspection policies, all fruit varieties can access the market without planting area registration, packaging codes, and irradiation as requested by many others.

However, Vietnamese producers must strictly adhere to the EU’s strict production standards, he stressed.

Director of Golden Bee import – export company Huynh Thanh Truc said Vietnamese novel fruits have won the taste of European consumers, with durians and longans gaining significant market share along with such traditional fruits as dragon fruits and passion fruits. Yet, she noted that Vietnamese fruits and vegetables are struggling to compete on prices due to high logistics costs.

Last year, Vientam shipped 7.15 billion USD worth of fruits and vegetables abroad, including 242.5 million USD to the EU.

In the framework of the fair, a Memorandum of Understanding was inked between Vina T&T Co., Ltd (Vietnam) and Golden Gate Bce B.V (the Netherlands) on distribution of Vietnamese fruits, initially coconuts, grapefruits, longans, and lychees, in the Netherlands and the EU as a whole.

With over 2,600 exhibitors from more than 90 countries, Fruit Logistica is set to reaffirm its reputation as the year’s most influential meeting point for the global fruit and vegetable sector.

This year’s motto, Fruitful Connections, highlights the show’s focus on fostering meaningful partnerships and collaboration within the industry.

Hosted in 26 exhibition halls, each dedicated to specific areas such as tropical fruits, organic vegetables, post-harvest technology, and logistics, the event offers a comprehensive overview of innovations in preservation, processing, and packaging technologies, along with the latest products and services, as well as distribution channels within the global supply chain.

Vietnam’s rice exports to Singapore post strong growth

Vietnam remained the third-largest rice exporter to Singapore with a revenue of 128.9 million SGD, up 28.45% compared to 2023 and accounting for 28.25% of the Singaporean rice market.

Bac Giang organizes OCOP Tet market

BAC GIANG - From January 20-23, the Provincial Cooperative Alliance organized the One Commune One Product (OCOP) Tet fair and Bac Giang specialties in 2025.

Hanoi markets bustle as residents prepare for Kitchen Gods’ Day

Markets across the capital city of Hanoi are teeming with fresh produce and traditional offerings as locals are preparing to bid farewell to the ong Cong (Land Genie) and ong Tao (Kitchen Gods) to the heaven, an important precursor to the Tet (Lunar New Year) celebrations.

Digital technology supports to promote beauty of homeland

BAC GIANG - Grasping the current development trend, Le Quang Dung (born in 1991), Director of BaGia Herbe Agricultural Cooperative in Phuong Son Ward (Chu Township of Bac Giang province) has actively applied digital technology to improve production and business efficiency, helping promote agricultural products, cultural identity and homeland landscapes.

Bac Giang’s fruits are smoothly consumed at high price

BAC GIANG - Currently, localities in Bac Giang province are focusing on harvesting and consuming various fruits such as oranges, grapefruits, tangerines, guavas and apples to serve the 2025 Tet market. This year's fruit output decreased, but consumption is favorable with high selling prices, bringing big income to farmers.

Strange flowers and plants on Bac Giang’s Tet market attracts customers

BAC GIANG – When it is close to the Lunar New Year 2025, the flower, fruit, and ornamental plant market in the northern province of Bac Giang becomes more bustling with numerous customers coming to visit and place orders. Among them, those with unique shapes, beautiful and eye-catching colors attract more buyers.