Hanoi will open an official store on e-commerce platform Shopee this year, as part of the effort to boost the capital's digital economy.

Hanoi will launch a store on Shopee, featuring local signature products and those certified under the city’s “One Commune, One Product” (OCOP) programme.

On September 23, Deputy Chairman of the Hanoi People’s Committee Truong Viet Dung signed Plan No. 256/KH-UBND to pilot the programme “Digital Storefront – Elevating Capital Traders”.

The first step will be the launch of a store on Shopee, featuring local signature products and those certified under the city’s “One Commune, One Product” (OCOP) programme.

By the end of 2025, Hanoi targets to have more than 60% of its OCOP product categories (excluding fresh and processed agricultural or aquatic products) available on the platform.

All participating businesses will be required to adopt digital tools such as e-signatures, e-contracts, e-invoices, and product traceability solutions. They will also receive training to effectively manage their online stores.

Between 2026 and 2030, the programme will expand to more businesses citywide and diversify across multiple platforms, including social media and cross-border e-commerce channels.

The city also plans to link its Technology Exchange with the Hanoi Capital Products Store to better integrate scientific and technological innovation with trade.

By 2030, Hanoi aims to bring all OCOP product groups and at least 50% of other local businesses onto the platform. Participating enterprises will receive support in registering trademarks, logos, geographical indications, and intellectual property rights, ensuring both brand protection and consumer confidence.

The programme will also extend to regional cooperation, creating a “Capital Region Products Store” to promote digital economic growth across northern provinces.

The Departments of Science and Technology, Industry and Trade, and Agriculture and Environment will coordinate the project, with the Shopee platform providing technical development and covering all pilot-phase costs.

Hanoi will also support participating businesses through trade promotion events, training, and communications campaigns to encourage public engagement and attract more enterprises.

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OCOP programme hits milestone with 126 five-star products nationwide

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Support promotion and introduction of OCOP products to public

The promotion and introduction of OCOP products have been widely implemented by localities across the country. Accordingly, more than 674 centres/points for the display and sale of OCOP products have been established, linked to urban centres and tourist destinations in various localities. OCOP products have been and are being widely embraced by people throughout the country.

 

Bac Giang applies advanced processes to improve OCOP product quality

BAC GIANG – The application of international and national quality standards such as ISO, HACCP, GMP, VietGAP, GlobalGAP, and organic standards has significantly improved the quality of agricultural products and ensured food safety in Bac Giang province. Recognizing this importance, many enterprises and cooperatives in the province have invested in modern technologies and equipment, applying advanced processes in production and processing to enhance competitiveness and increase product value

Great potential to develop OCOP products from craft villages in Bac Giang

BAC GIANG – With 22 recognized craft villages and traditional craft villages, Bac Giang Province possesses vast potential for implementing the national “One Commune One Product” (OCOP) programme. Many of these craft village products have been rated under the programme, helping boost branding and increase economic value.