To attract visitors during the year-end holiday season, particularly the New Year and the Lunar New Year (Tet) of 2026, tourist destinations across Vietnam are accelerating efforts to renovate facilities, diversify tourism products, and improve service quality.

The ceremony welcoming the 20 millionth international tourist to Vietnam at Phu Quoc International Airport in December.

Across the Mekong Delta, many tourist sites have been busy upgrading their offerings. At the Con Son tourism site in Can Tho city, members of the local tourism cooperative have been pruning fruit orchards, refurbishing stages for traditional don ca tai tu performances, cleaning fish ponds used for visitor experiences, and expanding areas for making traditional cakes.

According to Le Thi Be Bay, a representative of the Con Son agricultural tourism cooperative, alongside existing services, several new tourism products will soon be introduced, including “duck massage” experiences and distinctive dishes made from puffed rice.

Meanwhile, the Mui Ca Mau national tourism site in Ca Mau province is carrying out extensive upgrades, including repainting iconic landmarks such as the national GPS coordinate marker 0001, the Hanoi Flag Tower replica, and symbolic sculptures, to enhance the site’s appeal.

Festive preparations are also gathering momentum in the central and Central Highlands regions. In Lam Dong province, the cultural sector is finalising preparations for the “Countdown – Welcome 2026” programme, scheduled for the evening of December 31 at three locations: Lam Vien Square in Da Lat city, the provincial Cultural and Arts Theatre and Exhibition Centre, and the western part of the province.

The event will feature high-tech light shows, 3D LED displays, DJ performances, artistic fireworks, and a countdown celebration.

In Mang Den commune of Quang Ngai province, the locality has spent months preparing a Cultural–Tourism Week themed “Pink hues amid the great forest,” to be held from January 1 to 4. Landscaping and decorations along cherry blossom roads, central squares, and key landmarks have now been completed.

Major cities are also stepping up efforts. Da Nang plans to organise an open-style New Year festival across multiple public spaces, making it easily accessible to residents and visitors alike.

At Buu Long Tourist Site in Dong Nai province, more than 18,000 flower pots have been added to enhance scenery, while a traditional food fair with affordable prices will be held during the New Year holiday.

Alongside product upgrades, localities are strengthening measures to ensure safety and prevent price gouging. Authorities in Phu Quoc, Hue, and Ca Mau have issued strict instructions to tourism businesses to maintain service quality, publicly list prices, and protect visitors’ rights, helping reinforce Vietnam’s image as a safe, friendly, and attractive destination during the peak holiday season.

Vietnam Airlines adds 270 flights to during 2026 New Year holiday

Vietnam Airlines said the swift deployment of additional flights during the New Year holiday demonstrates the carrier’s proactive approach and readiness in mobilising resources to serve passengers during peak travel periods at the end of 2025 and the beginning of 2026.

 

US media hails Phu Quoc as 'Hawaii of Asia'

Travel Off Path, a renowned US travel site, has hailed Phu Quoc in the southern province of An Giang as an “Asian star,” citing its shockingly beautiful scenery and experiences that stand out to the rest of Viet Nam.

 

Viet Nam targets 25 million international visitors for 2026

Building on the strong recovery in 2025, when Viet Nam welcomed an estimated 21.5 million international visitors, the tourism sector has set an ambitious target of attracting 25 million foreign arrivals in 2026.

 

Peak Fansipan blanketed in ice on Christmas Day

With temperatures hovering between 1 and 3 degrees Celsius, frost and ice covered the summit area, creating an ideal condition for tourists eager to admire icy scenery, clouds and experience a Christmas atmosphere amid a sea of cold mist.

 

Vietnam becomes popular end-of-year destination for families in region

Based on searches made between September and November for stays during December 2025 and January 2026, Agoda recorded a 30% increase in family travel interest to Vietnam compared with the same period last year.

 

Retired colonel’s orange garden becomes viral check-in spot in Bac Ninh

BAC NINH - In the final weeks of the year, a 1,000-square-metre orchard in Chu ward, Bac Ninh province, has emerged as one of the region’s most popular check-in destinations, drawing visitors with millions of bright red Canh oranges growing on Dien pomelo trees and creating a striking, film-like landscape.