About 80% of online consumers believe that e-commerce has a negative or very negative impact on the environment, according to a survey conducted by the Vietnam E-commerce Association (VECOM) last year.

A customer browsing an e-commerce platform.

Around 20% think the impact of e-commerce is even greater than traditional commerce.

The country’s e-commerce sector has seen an average annual growth rate of 20% over the past five years, according to the Vietnam E-commerce and Digital Economy Agency (iDEA) under the Ministry of Industry and Trade.

The value of the e-commerce market was estimated at around 25 billion USD last year, accounting for about 9% of the country's total retail sales of goods and services.

Experts forecast that the size of the market could reach 100 billion USD by 2030, placing Vietnam among the fastest-growing e-commerce countries globally.

However, along with this rapid growth comes a mountain of waste. According to WWF Vietnam, the country’s e-commerce sector consumed 332,000 tonnes of packaging in 2023 alone, of which 171,000 tonnes were plastic packaging.

If no measures are taken to reduce waste, the amount of plastic waste from e-commerce could reach an estimated 800,000 tonnes per year by 2030, according to projections.

Transportation activities for e-commerce also leave a large carbon footprint.

A report by Google, Temasek and Bain & Company shows that by optimising delivery routes and using recycled materials, emissions from e-commerce could be reduced by 30-40%.

However, this requires synchronised participation from the Government, businesses and consumers.

The VECOM survey shows that 79% of online shoppers want the Government to issue and enforce environmental protection regulations in e-commerce; 71% suggest that businesses disclose green packaging options; and 61% emphasise the importance of media and educational campaigns to raise awareness.

In response to customer demand, many e-commerce businesses have started making changes.

A representative from Viettel Post, a member of Viettel Group, said the company has implemented a mobile postal office model in which goods are sorted directly on the vehicle, reducing the intermediate steps and cutting delivery distances by 15%, saving fuel and reducing emissions.

Viettel Post has also installed a solar power system at its sorting centres, providing energy for lighting and air conditioning and reducing electricity consumption from fossil fuel sources.

In the production and packaging sector, major players like Nestlé, Coca-Cola and Tetra Pak are also pushing forward with sustainable development strategies.

Nestlé aims to reduce emissions by 20% by the end of the year and make 100% of its packaging recyclable or reusable.

Coca-Cola has committed to using recycled materials for 35-40% of its packaging by 2035.

Tetra Pak Binh Duong is one of the few factories in Vietnam to achieve LEED Gold certification, saving two million litres of water annually and reducing CO2 emissions by 4,000 tonnes.

iDEA Director Le Hoang Oanh said that the revised draft E-commerce Law is currently being finalised by the Ministry of Industry and Trade, and is expected to be presented to the National Assembly by the end of the year.

A key feature of the new law is a green legal framework in which e-commerce businesses will be required to disclose their compliance with clean business standards set by the ministry. The disclosures will be made public, so that consumers can make informed choices.

On this issue, Minister of Industry and Trade Nguyen Hong Dien confirmed that green practices in e-commerce would become mandatory regulations in the revised E-commerce Law draft.

Policies should support businesses in innovating their packaging, promoting green consumption and strengthening waste collection and recycling, he added.

E-commerce tax revenues soar 55% in five months

A total of 158 foreign service providers have registered, declared, and paid taxes through the Department of Taxation’s electronic portal, contributing 5.7 trillion VND, up 41% year-on-year.

 

Hanoi tops E-Commerce Business Index 2025

The Vietnam E-Commerce Association (VECOM) has unveiled the Vietnam E-Commerce Business Index 2025 (EBI 2025) report, with Hanoi securing the top spot.

Export markets expanded through e-commerce platforms

The rapid growth of e-commerce is a key factor enabling food and agricultural enterprises in Ho Chi Minh City and across Vietnam to expand their export markets and integrate more deeply into the global supply chain. To fully capitalise on this opportunity, businesses need support from relevant agencies while improving product quality to meet market demands.

Tax revenue from e-commerce surges

According to the department, 130 foreign suppliers, including Google and Facebook, have registered, declared, and paid taxes through the electronic tax portal for foreign providers, contributing a total of 2.91 trillion VND (114 million USD).

 

Revenue from five largest e-commerce platforms reaches over 12 billion USD in 2024

 A report by the e-commerce analytic platform Metric has shown that the total revenue of the five largest e-commerce platforms in Vietnam reached 318.9 trillion VND (12.6 billion USD) in 2024, 37.4% higher than 2023.

Vietnam takes measures to tighten cross-border e-commerce

Vietnam E-commerce and Digital Economy Agency under the Ministry of Industry and Trade (MoIT) has been taking measures to enhance the management of cross-border e-commerce platforms.