With a history spanning hundreds of years, Vieng Market is closely tied to the worship of Mother Goddesses—a distinctive spiritual tradition of the Vietnamese people.

Vieng Market in early spring.

In Nam Dinh, the market is held in two main locations: Vu Ban District and Nam Truc District. Vụ Ban is renowned for the Phu Day relic complex, dedicated to Mother Goddess Lieu Hanh, one of the “Four Immortals” in Vietnamese folk beliefs.

Meanwhile, Vieng Market in Nam Truc, also known as Nam Giang Vieng Market, is vibrant and diverse, featuring a wide array of traditional handicraft products.

What makes Vieng Market truly special is the spirit of “buying luck, selling away misfortune”. Buyers come here without haggling for low prices, and sellers aren’t focused on making profits.

Every item purchased—be it a hoe, a potted plant, or a small statue—is seen as a token of good fortune for the new year, carrying hopes for luck and prosperity.

Among the many products sold, Vieng Market’s beef is a must-try speciality. It is believed that eating beef during the market days will bring good fortune throughout the year. This beef is not only delicious but also symbolises wishes for health and peace.

This year, Vieng Market 2025 will be held on February 14-15, 2025 (Gregorian calendar), with meticulous preparations by local authorities.

Parking areas have been expanded, and traffic has been carefully managed to prevent congestion. Nearly 500 police officers and support staff will be on hand to ensure security and create a safe environment for visitors.

Notably, this year’s market introduces modern updates to keep up with the times. For the first time, several stalls will offer cashless payment options via QR codes and e-wallets, making shopping more convenient.

The market layout has also been clearly organised, with dedicated zones for agricultural tools, ornamental plants, handicrafts, and food.

Beyond commerce, Vieng Market serves as a cultural hub. Visitors can enjoy performances of traditional ‘hat van’ (spiritual singing) and ‘hat cheo’ (traditional opera)—intangible cultural heritages of Nam Dinh—held right within the market.

Additionally, a tree and plant competition will be a highlight, drawing skilled artisans from across the country to showcase their creations.

Vieng Market is also a place where families and friends come together to soak in the spring atmosphere. From elderly shoppers selecting worship items, middle-aged patrons choosing ornamental plants, to children eagerly enjoying local delicacies, everyone contributes to a vibrant and lively scene.

The atmosphere of Vieng Market is filled not only with the bustling sounds of chatter and trade but also with quiet moments of heartfelt prayers for a prosperous new year.

At Vieng Market, each person finds peace of mind, where hope and belief are conveyed through even the smallest yet meaningful items.

In 2025, Vieng Market is not only a destination for those who love traditional culture but also appeals to young people eager to explore the blend of ancient charm and modern touches.

It is an opportunity for everyone to reconnect with their roots and immerse themselves in the sacred and warm early spring spirit.

Vieng Market is more than just a market, it is a cultural symbol, a place that fosters community bonds, and a medium for spreading messages of humanity and faith in a peaceful, prosperous new year.

If you have the chance, visit Vieng Market to fully experience the essence of a Vietnamese spring and send your best wishes for the year ahead.

4 FDI enterprises donate 1.4 billion VND to support Tet for the poor in Son Dong

BAC GIANG - On the occasion of the Lunar New Year 2025, on the morning of January 13, the Bac Giang Provincial People's Committee and the Provincial Fatherland Front Committee organized a programme to receive funds to support Tet for the poor in Son Dong district.

OV communities celebrate early Tet with cultural festivities in RoK, New Zealand

The Vietnamese communities in the Republic of Korea (RoK) and New Zealand are ushering in the 2025 Lunar New Year with vibrant celebrations that showcase the homeland’s cultural heritage while strengthening bonds with the host nations.

Vietnamese people in Malaysia, Thailand celebrate Tet

The Vietnamese Tet (Lunar New Year) space, jointly organised by the Vietnamese Embassy in Malaysia and the Malaysia-Vietnam Friendship Association (MVFA), officially opened at bbpark, Bukit Bintang, Kuala Lumpur capital city on January 11, marking the first time it has been held outside the premises of the embassy.

Strange flowers and plants on Bac Giang’s Tet market attracts customers

BAC GIANG – When it is close to the Lunar New Year 2025, the flower, fruit, and ornamental plant market in the northern province of Bac Giang becomes more bustling with numerous customers coming to visit and place orders. Among them, those with unique shapes, beautiful and eye-catching colors attract more buyers. 

10 most crowded destinations in Vietnam during Tet: Agoda

Da Lat, Hanoi and Hue are the busiest destinations in Vietnam during the upcoming Tet holiday that peaks on Jan. 29, according to booking data from online travel platform Agoda.

Bac Giang provincial leader extends Tet wishes to FDI enterprises

BAC GIANG – On January 10, Standing Vice Chairman of the Bac Giang Provincial People's Committee (PPC) Mai Son visited and extended Tet wishes to a number of foreign direct investment (FDI) enterprises in the province.