Bắc Ninh
Vietnam emerges as top tourism hotspot for foreign tourists
Global searches for Vietnamese accommodation have jumped 15-30% from late November 2024 to January this year compared to 2023.
The momentum continued into early February 2025, with searches climbing 30-45%.
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Global searches for Vietnamese accommodation have jumped 15-30% from late November 2024 to January this year compared to 2023. |
Vietnam has shown strong appeal to international visitors, with recent Google search data revealing a significant surge in foreigners’ travel-related queries over the past three months, according to the Vietnam National Authority of Tourism (VNAT)’s Tourism Information Technology Centre.
The US was the leading source of international interest, followed by Australia, India, Japan, the Republic of Korea, Singapore, the UK, Canada, Germany, and Malaysia, representing Vietnam’s core tourism markets across Northeast Asia, Southeast Asia, Europe and North America.
The most searched Vietnamese destinations were Ho Chi Minh City, Hanoi, Da Nang, Phu Quoc, Nha Trang, Hoi An, Da Lat, Phan Thiet, Hue, and Vung Tau.
This digital enthusiasm has translated into concrete visitor numbers with January 2025 marking a historic milestone, as Vietnam welcomed 2.1 million international tourists—shattering the record of nearly 2 million set in January 2020.
This represents an 18.5% month-over-month increase and a remarkable 36.9% year-over-year growth, attributed to the country's progressive visa policies and breakthrough promotional campaigns.
To boost tourism prospects, the Government issued a resolution on January 15, waiving visas for the citizens of Poland, the Czech Republic, and Switzerland for a temporary stay of up to 45 days. The policy, taking effect from March 1 to December 31, 2025, is expected to help Vietnam lure more visitors from those countries.
The tourism industry is expected to host 22-23 million international visitors and 120-130 million domestic tourists and gain 980 trillion - 1.05 quadrillion VND (38.4 billion – 41.14 billion USD) in tourism revenue.
By 2030, the sector aims to welcome 35 million international and 160 million domestic visitors, establishing tourism as an economic spearhead.
Not many years ago, when mentioning Hoang Su Phi — a disadvantaged western district of Ha Giang Province — one could image treacherous roads and remote villages hidden in the mist. Now, the district has become an attractive destination for tourists who want to explore the natural scenery and seek a deeper connection with traditional cultural identity.
Vietnam's iced milk coffee, black coffee, egg coffee, and yogurt coffee have been recognized by international food magazine TasteAtlas as part of the 63 best coffee drinks worldwide.
The five-star cruise ship Aida Stella (Italian-flagged) has brought more than 2,100 international visitors to Phu Quoc City, Kien Giang Province, for sightseeing and tourism.
Da Nang is expected to be the most popular domestic destination for Vietnamese couples this Valentine's Day, and Bangkok is the top international getaway, according to data from Booking.
For the first time, Vietnam has participated in the International Tourism Exchange (BIT) Milan – Italy’s largest and most prestigious travel fair, seeking to advertise its image and tourism products while fostering tourism cooperation with the European nation.
Vietnam’s Phu Quoc Island in Kien Giang Province was honoured among the top five fastest-growing destinations in Southeast Asia, according to world-leading travel news source Travel Off Path.
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