Serving as the cradle of the culture and history of the country for centuries, Hanoi offers many attractive attractions for sightseeing and experiential opportunities.

Turtle Tower in the middle of Hoan Kiem Lake (Sword Lake) in Hanoi's downtown. It is one of the most iconic, symbolic and most recognisable pieces of architecture representing Hanoi and the entirety of Vietnam.

During Tet, Hanoi is beautifully decorated and hosts various vibrant cultural and tourism activities which are expected to offer an unforgettable experience for visitors.

To enjoy the cultural and historical beauty of the capital, Booking.com recommends that tourists experience a walking tour with local guides. In addition, visitors can explore iconic sites of Hanoi such as One Pillar Pagoda, Ho Chi Minh President Mausoleum, Temple of Literature, Thang Long Imperial Citadel, and many other landmarks.

Hanoi eyed to attract 30 million visitors this year. In 2024, the city welcomed 27.86 million, up 12.7% year-on-year. Among them, international visitors totalled 6.35 million, surging over 40% year on year, while domestic tourists numbered 21.51 million.

In efforts to draw more tourists, Hanoi has developed 20 night-time tourism products, expanded the tourism space in inner areas, and organised hundreds of events all year round.

For 2025, it looks to step up building its tourism brand with high competitiveness compared to tourism cities in the region. In particular, it will prioritise promoting high-end services to serve high-spending and long-stay travellers.

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