Notably, in January 2025 alone, the number of Korean tourists booking tours to this highland destination skyrocketed by 1,138%, marking a record-breaking growth rate.

At the peak of Mount Fansipan - the Roof of Indochina.

According to an analysis by Hana Tour, Sapa has quickly become a "new tourism phenomenon" in the RoK market thanks to its majestic mountain landscapes, year-round cool climate, and distinctive local culture.

The destination has gained strong exposure through digital entertainment platforms, video content, and social media, boosting its appeal among younger travellers.

A representative of the agency noted that Sapa is emerging as an ideal alternative destination for RoK travelers who have previously visited Viet Nam. In the third quarter of 2025, hotel bookings in the area increased more than fourfold compared to the same period last year.

Anticipating this trend, Hana Tour has launched a signature package called the “Fansipan WOW PASS,” offering visitors a chance to explore Mount Fansipan - the Roof of Indochina - via a modern cable car and monorail system.

The five-day Ha Noi–Sapa tour is also designed as an experience, combining visits to renowned attractions such as Cat Cat village, Muong Hoa valley, and the signature terraced rice fields of the northwest highlands in Viet Nam.

Located at an altitude of over 1,500 metres above sea level, Sapa is dubbed the “Switzerland of Viet Nam” for its temperate climate, breathtaking scenery, and European-inspired architecture.

At the same time, the harmony between its natural beauty and the rich cultural identity of local ethnic minorities is creating a unique appeal for international holidaymakers, particularly those from Northeast Asia.

Bac Giang attracts tourists during lychee harvest season

BAC GIANG – The lychee harvest season in Bac Giang runs from late May to the end of July. This year, thanks to efforts to innovate in tourism promotion and communication, a large number of domestic and international visitors are flocking to Luc Ngan district and Chu township to experience the ripe lychee season.

Luxury railway travel shows strong potential

Nearly a month after its launch, the luxury train service on the Ha Noi–Hai Phong route, named Hoa Phuong Do (Red Flamboyant), continues to attract strong interest. VIP tickets are consistently sold out well in advance, a promising sign that opens up new tourism opportunities for the railway industry and local destinations alike.

 

Vietnam Airlines to launch first direct flight to Italy next month

Vietnam Airlines will launch a direct service between Hanoi and Milan in Italy on July 1 as part of plans to expand its European network.

Michelin Guide names 4 new budget-friendly gems in Da Nang

Following the third year of Michelin Guide awards in Vietnam earlier this month, Da Nang adds four Bib Gourmand restaurants that offer dishes from banh xeo crispy pancakes to vegan fare, starting from US$1.

Early lychee harvest draws tourists to Tan Yen hills

BAC GIANG – As summer arrives, the early lychee orchards in Tan Yen district, Bac Giang province turn bright red, signaling harvest season and attracting a growing number of tourists eager for hands-on agricultural experiences. By combining farming and tourism, local authorities are unlocking “dual benefits” from the region’s famed lychee crops.

Viet Nam’s banh mi named among World’s 25 best sandwiches

CNN Travel, the travel section of the US television network CNN, has named Viet Nam’s banh mi in its list of the 25 best sandwiches in the world.